The Mirenesse Love Story

Inspired by an entrepreneurial passion for excellence and the lack of “products that deliver results”, the vision to create Mirenesse was clear: to give women what they want! It uses a combination of advanced technology with a holistic approach. Now Australia’s Number 1 online beauty brand and innovators of high quality, award-winning makeup and skincare, Mirenesse is setting the standards for excellence in beauty! 

Irene Patsalides (B.Pharm.) is the Creative Director of Worldwide Product Development, with over 30 years’ experience in pharmacy and cosmetics.

“Our philosophy is really quite simple — if a product isn’t good enough for us, it’s not good enough for you!”

Andrew Naumoski (B.A.) is the Creative Director of Sales and Marketing, with over 15 years’ experience and a flair for packaging with exquisite attention to detail.

Launching in 1999 on TVSN, Mirenesse set record sales. Phenomenal success followed with Mirenesse scooping the pool at many beauty awards, competing with brands such as YSL, Chanel, Christian Dior and Versace. Mirenesse is the No 1 top selling brand on TVSN, is in the “TOP 10”  on beauty websites and is sold in selected pharmacies and salons, with millions of loyal customers, celebrities and make-up artists spreading the word.