“The ingredients we leave out, are just as important as the ingredients we put in. We are pioneering the way for clean beauty, with 100% of our products being classified as 15-Free.” – Irene Patsalides, Founder & Pharmacist

We don't do ordinary

We don't play by the rules

We care where others don't

We believe smart is the new pretty

We create only the best for you.

We know that you want to be able to trust what you’re putting on your precious skin, we do too. But we also know that’s not enough. You deserve more. You deserve products that will really solve your beauty problems, that will make a real difference to your skin.  This is our secret.

Our brilliant Founder & Pharmacist of 30+ years, Irene Patsalides, carefully handpicks each ingredient for you. She selects only the most powerful organic botanicals, combining them with the most advanced Clinically Proven ingredients to deliver you with real results, and formulas you can trust.